Do you want to sell a house? Put these 7 customer loyalty methods into practice and get the best leads to sell your home.
The process of buying and selling a house requires time to complete and a large investment by buyers, so it is necessary to periodically reinforce customer loyalty with a series of techniques to sell houses effectively and continue to maintain a large portfolio Of customers.
If you want to sell a house during , we invite you to implement 7 methods of customer loyalty that will help you to complete a sale. Take note!
How to strengthen customer loyalty when selling a house in 2021?
- Encourage interaction with potential customers
- Use the surprise factor
- Take into account the client’s needs
- Turn mistakes into opportunities
- Personalize communication on different channels
- Offers security and guarantees
- Meets expectations
Encourage interaction with potential customers
The first strategy for customer loyalty that you must implement in 2021 is to encourage interaction through digital platforms.
To develop loyal relationships with customers, you have to be available to clarify their doubts, know their concerns, complaints and satisfactions when they require it and always with the aim of responding quickly to their needs.
Also to achieve customer loyalty, you need to be present on social networks, as these will help you generate a database of potential customers, know their questions and needs, and develop content that provides useful information and value to your sales. In addition to this, you can sign up for reliable real estate portals so that you can start advertising your property so you can get more prospects.
Use the surprise factor
The surprise factor is very useful to forge loyalty with customers and to differentiate your service from the competition. To do this, you must offer them something new and different that can motivate the sale, for example, you can make a discount for buying a house during the first two months of 2021 or you can include a set of kitchen utensils, cleaning kits, deadlines attractive payment and personalized and efficient attention.
These small gestures will make the difference since they are a very important customer loyalty method to strengthen the relationship with your potential buyer.
Take into account the client’s needs
Another method of customer loyalty is to request feedback on the care received or apply a satisfaction survey at the end of the personalized visit . This will help you to know the needs and doubts that the interested parties have. It is very important that you always put yourself in their place and do not allow your interests in making a sale to harm customer loyalty .
Turn mistakes into opportunities
If you faced a difficult situation with a client when selling a house, you must turn the problem into an opportunity in your favor. For this you will have to show your clients and potential buyers your willingness to help and give them a more effective solution than the competition.
For example, if you have promised to speed up the sale process, but the offices of the Public Property Registry are still closed due to the health contingency, you should investigate if your municipality has an official portal to carry out the online process.
One solution is to talk to your client and offer him a new date to close the deal, as well as compensate him with one of the ideas mentioned above.
Another very common situation that can happen is that you promise to make home repairs just to close a sale and they exceed your budget, so it is likely that you will end up breaking your promise. To avoid this, only promise what you can deliver.
Personalize communication on different channels
To reinforce customer loyalty, you should personalize communication through different channels, for example, using email newsletters where you announce mortgage auctions , as well as writing and personalizing WhatsApp messages according to the customer’s interests.
Likewise, segmenting potential buyers according to their profiles can be very useful, for example, it separates those who have a family from single and newlyweds, those who are looking for homes with high real estate capital gains from those who are looking for a cheaper home. This will help you implement a loyalty program with interested customers and adapt to the personal needs of each one.
Offers security and guarantees
Customer loyalty goes hand in hand with the confidence and security that you transmit when showing the home. In this sense, you should offer different benefits such as guiding them with the documentation to apply for a mortgage loan , guaranteeing that they are making a good investment and providing them with an after-sales service.
The last strategy for customer loyalty is to provide an efficient service and meet expectations in a timely manner. The best way to do this is by monitoring the needs of each interested party, especially if a problem or confusion arises during the buying and selling process.
Likewise, when you manage to sell a house, get in touch with your client to ask if they were satisfied with your service.
Put these 7 customer loyalty methods into practice to sell a home. Start with the best home!