I have read hundreds of posts on these topics, I have bought books, I have taken courses, and most importantly: I have experienced in Living to the Maximum with everything I have been learning. To this day I continue to train in these fields and study what the best ones do, because it is a subject that I am passionate about and because I still have a lot to learn.
By analyzing so many blogs, especially from people who have just started and ask me for advice, I have reached a point where with a simple glance I can get an idea of whether the project has a chance of succeeding or will end up failing in a few months . Unfortunately, most blogs belong to the second category.
It is no secret that 99% of blogs have less than 100 visits a day and are abandoned in less than 6 months. And usually the reasons are the same: basic mistakes that could have been avoided with a minimum of preparation and advance planning.
Based on my experience, these are the 10 most common. Are you committing any of these mistakes ?
1. Not spending enough time planning your project
In general, when someone wants to start a blog, they choose the first idea that comes to mind, buy a domain and hosting, and start publishing and sharing their articles on Facebook. Since starting a blog is very easy, they believe that the rest will be too.
This strategy does not usually give very good results.
Just as it would never occur to you to open a clothing store without first studying where to locate it, deciding the style of the garments you are going to sell and doing accounts to see if the business is profitable, you should not create a blog without first stopping to define the details of your project and study its feasibility.
Yes, I know it is more fun to choose a template and configure plugins, but spending some time planning what you are going to do will help you detect serious problems before they occur and will save you hundreds of hours in the long run.
eye! Be very careful about falling to the opposite extreme: spending too much time thinking and not enough doing. It is impossible to plan everything in detail and in the end the only way to check if your idea is good is to put it into practice, so do not obsess. Clarify the pillars of your project and get going.
2. Not knowing what you want to achieve with your blog
I have said it a thousand times, but I will never tire of repeating it: have a clear reason to do things. Most people make decisions “for their own sake,” and blogging is no exception.
As the author does not know what he wants to achieve, he will not have the motivation to write every week, and as soon as the Resistance visits him disguised as fatigue, the blog will be the sacrificed one.
3. Do not add value
Why do you read Live to the Fullest?
Let me answer for you: because it brings you something of value.
Maybe my articles are entertaining, inspiring, or teach you new things, but what is clear is that they are USEFUL. Otherwise you wouldn’t read me, it’s that simple.
Unfortunately, most people believe that their blog is that newspaper with golden pages with a little pad that they had as children. How to write a personal blog is simple because they only have to “translate” that newspaper they dedicate themselves to writing about their life without realizing that their life doesn’t give a shit to that stranger who has found him by searching Google for a solution to his problems.
After a few months, they get tired of only being read by their mother and their two colleagues and they conclude that it is not worth having a blog.
4. Not knowing who you write for
You are clear: you want to start a travel blog.
For a month you work day and night to write post epics that position you as a benchmark in their niche.
“5 activities to do in Chiang Mai that your children will love”
“How to enjoy Paris without spending a fortune”
“The 10 best destinations for digital nomads”
“Why shouldn’t you be afraid to travel to India alone”
“21 photographs of Africa that will leave you speechless”
Your articles are well written and add a lot of value. However, the project has not just taken off. A comment here and there, the occasional subscription … but little else.
What’s going on?
The problem is, you don’t know who you’re writing for. Many people like to travel, but a family with children does not want the same thing as a girl who goes backpacking for the first time.
In order to add value week after week, you need to be very clear about who your audience is and understand what their needs are. Only then can you give your readers what they are looking for.
5. Not being credible
The internet is full of life coaches whose lives are a mess and fake gurus who teach you how to get rich even though they have trouble making ends meet.
People know this and don’t trust a hair. So when they get to your blog, the first thing they do is go to your “About” page to see who the hell you are to write what you’re writing. Most bloggers fail this test.
I’m very sorry, but we don’t need more blogs from seducers who don’t flirt, from travelers who don’t travel, or from SEOs who have never positioned a website. If you want us to believe in you, first you will have to DEMONSTRATE with FACTS that you deserve that trust.
6. Not having enough content
Possibly the most frequent cause of death among newborn blogs is lack of content. They start very strong, publishing a new post every day, but each time it costs more and more until it reaches a point where they dry up and die. What a pity!
Not knowing what to write about is often a symptom of a lack of passion. If you don’t live and breathe the theme of your blog, you will be unable to generate ideas for new articles every week.
7. Not wanting to offend anyone
If you’ve ever publicly exposed yourself and someone has criticized you, even if it was a stranger, you know it sucks a lot. It does not matter that 100 other people have told you that you are milk; the one you remember is the one who insulted you. So to protect yourself, you start to soften your opinions.
Instead of saying “learning English is important” you say “IMHO I think learning English can be important”, and instead of saying that “the quota of self-employed in Spain is nonsense” you say that “it is a very complicated subject with many nuances. » This way no one can criticize you, right?
The problem is that a blog is just the opposite: exposing yourself, openly expressing what you think. The public wants blood, and if you try to like everyone, you don’t look for enemies but you don’t get followers either. You go unnoticed and you dilute like sugar in the great coffee of the blogosphere.
8. Don’t be different
On the Internet there are millions of blogs on all kinds of topics. So if you want yours to be successful, you need to answer one key question:
Why should someone read your blog instead of anyone else?
Most bloggers are unable to give a good answer to this question, and their project ends up becoming “one more” and being lost in oblivion.
Now more than ever, differentiating yourself from your competitors is an essential requirement to succeed, because being different is what makes readers stay on your page, remember it and tell their friends about it.
9. Don’t focus on what’s really important
The first time I wanted to create Vivir al Máximo I spent a whole week deciding on the design. I wanted a WordPress template that was perfect, and I spent my nights looking and looking without finding one that convinced me. In the end I got tired of searching and decided to postpone the launch of the blog.
Five months later I couldn’t wait any longer because I was going to Thailand, so I started the web on a platform called SETT that wouldn’t let you change your template or install plugins. That forced me to focus on what is really important: the content. And you know what? People read to me even though my blog was “black and rusty” (that’s how one reader once described it).
It happens to many beginners like me. They spend months choosing a good logo or retouching their blog template, only to realize a few weeks later that writing is more difficult than they thought and that nobody is going to read to them for having a beautiful design.
Instead of doing that, remember that 20% of your efforts are responsible for 80% of your results, and dedicate yourself to writing good articles, growing your mailing list and establishing relationships with other bloggers. Everything else is details. Do the minimum necessary and don’t block yourself. There will be time to optimize later!
10. Not understanding that a blog is not the same as a business
One of the reasons that many people start a blog is to earn money. However, these people do not understand that publishing free articles every week does not give a hard.
Unless you have AdSense advertising on your website (and I do not recommend it because the profits are ridiculous), a blog is not a business but a marketing tool to attract a certain audience and position yourself as an expert. The business is to sell something to those readers. If you don’t sell, you don’t have a business, you have a hobby.
So in case making money is one of your main goals, you should have at least an idea of how you are going to get it before you start. Generating content is not enough.
Which of these mistakes have you made when starting your blog? Are there any more that you would add to the list? Tell us in the comments!